China's only tropical island plans to be a tourist destination for foreigners, not just Chinese

China might not be most people's idea of the ultimate beach destination, but this might be about to change. The Chinese government wants Hainan, the country's only tropical island, to be an international tourism destination by 2020.

Boosting tourism on the island is part of the government's Belt and Road Initiative in terms of fostering greater cultural exchanges with other countries.

Tourism has also been classed as one of China's key strategic industries and one that will play a role in its transformation to a more services-led economy and away from low-cost manufacturing.

The number of inbound overseas tourists into China was 128.5 million last year, according to government figures, and the United Nations' World Tourism Organization forecasts the country will be the world's biggest tourism destination by 2020.

Hainan, however, faces a tough challenge attracting international tourists. Last year, only 650,000, or 1.4 percent, of its 47.89 million visitors came from outside China.

The island is partly handicapped by its own success. Many wealthy Chinese have multimillion-dollar second homes and their yachts moored in Sanya, Hainan's main resort, which has become a playground of the rich.

At certain times of the year, particularly Chinese New Year, hotel room rates can skyrocket in the resort, with the starting price for a week's accommodation often not leaving much change from 50,000 yuan ($8,050; 7,300 euros).

This can make an expensive destination compared with established resorts in Thailand, Malaysia and the Philippines, which are also more international.